Why Performance Broth Is the Recovery Drink Serious Athletes Have Been Missing

"For decades, the sports nutrition industry has operated on a simple formula: stimulate, spike, repeat. Pre-workouts that light you up. Protein shakes loaded with sweeteners. Recovery drinks engineered to taste like candy and perform like chemistry experiments.

BEAUNE is done with that formula.

Founded by Andy Tran— a lifelong athlete with a background spanning collegiate lacrosse, MMA, Muay Thai, jiu-jitsu, endurance sports, and tactical shooting — BEAUNE started not in a boardroom, but in a kitchen at 6:00 AM. One morning, in the chaos of kids and getting ready for work, Andy poured bone broth into cold coffee to reheat it, then added leftover coconut water to avoid a second dirty mug. What came out of that accidental combination was something worth building a company around.

That company is now redefining what a performance drink can be."

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https://playbookhq.io/articles/why-performance-broth-is-the-recovery-drink-serious-athletes-have-been-missing